Communications strategy

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Creative campaign development

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Digital and social media strategy

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Audience Research

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Advocacy initiatives

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Digital marketing and advertising

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Media relations

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Communications strategy + Creative campaign development + Digital and social media strategy + Audience Research + Advocacy initiatives + Digital marketing and advertising + Media relations +



A digital communications and advocacy studio for human rights, justice, & campaigns that matter

We’ve taken the fight for human rights online and won.

From persuading governments to change laws,
to holding Big Tech accountable, freeing activists from prison, and pushing companies out of Russia — we’ve proven the power of digital action.

Our team has shaped digital strategies for some of the world’s leading human rights organisations, navigating historic shifts in how people engage with information and build movements online.

  • We’re Shape Change: a communications studio for campaigns that want impact, not noise.

    We help teams turn evidence, expertise, and urgency into messaging people actually understand, trust, and act on.

  • We keep it sharp: clarity first, creativity second, distribution always.


    We start by listening and mapping what your audience actually needs. Then we shape a message people can repeat, back it with proof, and package it into content that travels, not just “performs.”

  • We work with people who care enough to do the hard thing.


    That includes NGOs, researchers, journalists, founders, artists, authors, and purpose-driven brands, from grassroots teams to global campaigns, and everyone in between.

WORK WITH US